Conceptualizing the land of Erathe
The vision for The Sword of the Watch
As I was writing The Sword of the Watch, I thought of scenes visually. That is probably the result of years converting a client’s idea into something you can actually stand in front of with a camera. Most people do not think that way. You have to, or you arrive on location without a clue.
I wanted the series to consist of locations, people, and props you could build — not only look at. Costume and relic had to survive production and, later, a physical object someone could hold.
When tools started letting me simply feed my book text, a few pointers, and then they created some amazing stuff, I began using AI for concepting. Wow, was I ready. The early stuff was soul crushing: Iteration after iteration - it seemed no matter what you did, the picture was just not right. Endless prompting and most results had the same fault as a lot of concept art: cool, with absolutely no regard for actually building the thing.
But things got better. In some ways, a LOT better.
Honestly, it let us generate a lot of concepts — some fabulous, some unusable. Over time, I discovered a new mix of tools for the development pipeline and everything worked more like a toolbox full of really good tools. ControlNet came on the scene, and hit-and-miss iterations were once again greatly reduced. Every update seems to move this technology closer to allowing small shops to generate big ideas and the imagery to match. I still believe real actors (at least for now) will always outperform AI, but many of the traditional methods for compositing, color, animating, creatures - many of these tools are going to change, and are changing.
The test for the crazy new concept generators is same as it's always been for teams of concept artists: does this person, place or object belong next to the books and the Archive, and can the shop build it?
The lock
The scene as written
The books decide the weather and the stone. Concept follows the page.
Can it be built
A pretty ruin that cannot become terrain, set, or cloth is only a mood board.
Animatic and trailer
The next public use of these pictures is motion, not a pitch deck.
Next to this page
The series
If this is your craft
- Environment, costume, or relic — built, not only painted.
- Talk to the studio
